Saturday, January 22, 2011

WELCOME THE ‘BRAND’WAGON

Glamour will get a new destination today as a new designer store opens in the city.

STAYING STYLISH: Raageshwari
FASHION will be given a new meaning with Misakee, a Mumbai-based designer store that is opening in Koregaon Park today. Celebrating hi-end fashion with a set of talented designers including Nandita Thirani, Ravage, Ik Senya, Anshu Modi and others, Misakee, the new flagship store is all about grandeur. The brand reflects the spirit of Pune, which is hip and young. Says Manisha Bansal, the brain behind the store, “I wanted to change the shopping scene in Pune, and Misakee was a perfect opportunity to do so.”
Conceived by Sudha Bharatiya, a respected name in the world of fashion for women’s traditional and bridal wear, along with her designer daughter Pallavi Goenka, whose collection Ktha was very well received, Misakee showcases their collections spanning different genres and styles. Available in all hues and shades imaginable, from all over India under one roof, Misakee is unlike any other store. Sudha who is really excited with the launch of the new flagship store says, “After a stupendous run in Mumbai, I want to extend this experience to my patrons in Pune.”
Truly, a delight for the fashionistas, the store is a one-stop destination for for trousseau and all those special occasions. With something for just about everyone, Misakee hopes to bridge the existing gap between top-end designer stores and the middle-rung ones. No wonder, actress and singer Raageshwari loves to ‘show off’ her outfits which are designed by Sudha and is glad to be associated with the brand. “I am a big fan of Sudha Bharatiya. She is a fantastic human being with an awesome attitude. Misakee is great value for money and their ensembles try to bring families together, which sets them apart from the rest,” says the singer who is thrilled to be in city today at the opening of the store. For outstanding craftsmanship and rare pieces, Misakee is a fashionista’s paradise!

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