Men are opting for brighter and bolder sherwanis this wedding season.
And, they certainly don’t mind spending a fortune
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SHAADI FEVER: Men today do not hesitate to spend over a lakh on a sherwani |
THE wedding season is here. And, guess what? Bridegrooms are on the lookout for the best wedding sherwanis. “Wedding affairs are getting more pompous than ever before. In India, groom’s fashion has been dominated by loudly embroidered sherwanis. But for the more fashion-oriented youth of today, the rack has a lot more to offer in terms of silhouettes, details and, of course, colours,” insists designer Kunal Anil Tanna. While the colour gold is a good choice always, designers believe that dark colours are ‘in’. Designer Nivedita Saboo says, “Deep purple, royal blue, deep emerald, and green are the colours of this season.” Those who do not prefer such bold colours can opt for monotones of ivory and golden sand.
Experimenting with colours is all very fine. But the styling should be classy as well. “As far as embroideries go, you can choose shadow work with zari thread combined with cutwork. If this doesn’t work, go for the all-time favourite zardosi using newer materials like pita zari in the settings along with vibrant colour combinations,” suggests designer Riyaz Gangji.
Wedding are all about the glitter and jazz. However, Nivedita insists on the virtues of understated embroidery. Colours and embroidery definitely require a lot of thinking. But, the structuring of the sherwani is just as important. “The emphasis is on a more macho image. Hence, structuring is an extremely strong element for silhouetting an ensemble. You will see regal A ch k a n s teamed with Aligarhis, and well-fitted Bandhgalas coming back to take centre stage for groom’s fashion,” tells Kunal.
To complete the regal look, a striking accessory like a turban or a neck piece can work sheer magic. “Teaming up your sherwani with a matching jooti and pagdi is a great idea. Custom-made jootis are also available in the market,” says Deepak Shah, owner of a designer store. Cut to the economics of it all. How much would a sherwani cost? “While a basic sherwani could cost anywhere around seven to 15 thousand, the one with newer cuts and embroidery is priced between 25 and 50k. Fully embroidered ensembles and designer pieces cost even more,” states Madhulika, communication head of a fashion store. If you want to jazz up the sherwani with semi-precious stones, it could cost you way above a lakh.
Going on a s h o p p i n g spree for the we d d i n g trousseau is not only on a bride’s priority list but, these days, the groom too is keen on finding the right dress for the special occasion. Pavan Katariya who recently launched a wedding studio exclusively for men in the city, says, “Men now have taken to selecting their own outfits. They do not mind spending even a lakh to get the right look.” What was a bride’s dream moment has now been captured by the groom too! Amit Bhosale who got engaged recently concludes, “Everyone wants to look their best on the big day. And it’s not that men are opting for it more consciously. It is just that their awareness is high.” Understandable, since who doesn’t want to put his best foot forward on the wedding day?
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